TheSecond is a social network for connecting successful people, a brand that focuses on a person’s status. It is a club for people who create business with partners. In addition to branding and identity, the project’s main application facilitates communication between people through invitation codes. The app includes cryptocurrency translations and features for quickly creating and inviting people to a project. In this project, I created a 360 identity — branding, digital, applications, print products, and merchandising.