CGI & Motion Design for Image Video Commercials
Adaptation of the 3D packaging model for a dynamic, premium promotional video. Cinematic scenes were developed to highlight key details, such as the smooth opening of the pack, the play of light on the edges of the cigarette block, and macro close-ups showcasing the paper texture. The script and animation emphasize the high status of the Carat line through deep dark tones, sophisticated physics of movement, and high-end camera dynamics tailored for digital screens.
Parliament carat Pack Design
Final assembly and scaling of the visual identity system for the product launch campaign. A unified guideline was established for typography, color grading, and composition across all marketing touchpoints—from point-of-sale (POS) materials to large-scale outdoor advertising structures. The result is a cohesive, visually striking brand ecosystem that delivers a consistent premium experience on every advertising medium.
( Project Scope )
Digital Materials & Key Visuals
Creation of a comprehensive set of digital assets for banner advertising, in-store displays, and interactive panels. The core concept integrates the 3D pack into a sleek, high-tech digital environment, featuring the following key elements:
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Adaptive Layouts: Optimized graphics tailored for various screen aspect ratios and resolutions, ensuring flawless clarity on any digital medium.
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Dynamic Contrast: A visual style built on the interplay of deep shadows and sharp metallic reflections, emphasizing the recognizable brand geometry.
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High-Impact Composition: Minimalistic yet powerful framing designed to instantly capture consumer attention in fast-paced digital environments.
( Challenges )
Print Media Design & Premium Booklets Translation of the digital design concept into physical marketing collateral. The layout and graphic assets were developed for image booklets, catalogs, and other premium print media, incorporating advanced production techniques:
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001Tactile Paper Selection: Specifications tailored for premium, high-weight designer paper to match the luxury feel of the Carat line.
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002Finishing Effects: Full preparation of source files for selective UV varnishing and precision hot stamping to bring out the metallic details.
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003Embossing Integration: Alignment of print layers with multi-level debossing to replicate the exact volumetric texture of the physical pack.
SOFTWARE
Cinema 4D
Davinci Resolve
Adobe After Effects
Art-Direction
