Audi In-Salon Touch Experience & POS System
For Audi, I developed a complete conceptual solution for an in-salon digital sales point. This project involved designing a sophisticated touch-screen interface that allows prospective buyers to explore the full range of Audi configurations in detail and finalize their purchase directly on-site. I owned the entire product lifecycle, from initial research and UX wireframing to visual interface design and overseeing the technical implementation during the production phase.
Audi Touchscreen Car Configurator
( Interface Details )
The Interface Design focused on premium immersion and user empowerment:
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Premium Interactive Configuration: Developed an immersive system allowing users to select and visualize car options, paint finishes (Base, Metallic, Pearlescent), and wheel designs in real-time, matching Audi’s luxurious brand image.
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Detailed Vehicle Exploration: Created interactive tools, such as the detailed headlight zoom and 360° rotation arrows, enabling a tactile and informative exploration of the car's exterior and interior.
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Integrated Dealer Services: Designed a fully integrated "Dealer Network" module featuring an interactive map (as seen with Audi Center Moscow) for location finding and appointment scheduling.
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Seamless Conversion Funnel: Engineered a simplified user flow from the initial configuration phase to "Registration" and final checkout, designed to maximize conversions on a high-traffic touch screen.
