I used Cinema 4D for 3D modeling and asset creation, and Adobe Illustrator for precise vector layouts and typography. Every phase seamlessly fed into the final execution, where I adapted and scaled the assets for flawless display across all print and digital OOH formats.
Campaign Integration & Adaptation
• Final Creative Execution: All design phases and assets were successfully integrated into the definitive creative campaign, seamlessly transitioning from digital models to real-world production.
• Omnichannel Adaptation: Handled the complete layout scaling and optimization, adapting the master creative for flawless display across all print, digital OOH, and transit media networks.
You're not you when you're hungry /
Production, master creative development, and nationwide adaptation of the iconic global campaign for high-impact OOH, DOOH, and 360° media ecosystems. The project bridges a universal behavioral insight with bold visual storytelling scaled for diverse physical and digital environments across Russia.
( Project Scope )
3D Asset Creation & Pre-Press Production
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Developed high-fidelity 3D assets and dynamic typography layouts tailored for maximum visual weight.
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Executed precise pre-press preparation, ensuring flawless color management and brand-consistent reproduction across all physical materials.
( Challenges )
Master Creative & 360° Media Integration
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( 001 )Developed the master creative concept engineered
to scale seamlessly across all media touchpoints throughout Russia. -
( 002 )Ensured strict conceptual consistency while localizing
and optimizing assets for regional digital networks,
high-traffic transit hubs, and major national OOH placements.
You're not you when you're hungry
I used Cinema 4D for 3D modeling and asset creation, Adobe Photoshop for high-end image processing and texturing, and Adobe Illustrator for precise vector layouts and typography. Every phase seamlessly fed into the final execution, where I adapted and scaled the assets for flawless display across all print and digital OOH formats.
