Project Scope
An end-to-end design and commercial campaign execution for a premium dual-capsule product launch in the Russian market. The project integrated structural pack design, high-end 3D art direction, POS/print materials, and video advertising.
Cinematographer & Post-Production Specialist
Packaging Design
Modern visual framework incorporating metallic textures, bold branding typography, and clean functional graphics. The design visually communicates the dual-flavor technology through distinct color coding and geometric capsule symbols, ensuring high visibility and premium positioning within retail environments.
3DArt Direction&CGI
Created high-detail 3D product renders and conceptual key visuals illustrating the flavor profile and internal capsule mechanics. Using procedural texturing, realistic lighting, and tactile material shaders, the assets brought the product concept to life across digital and print media.
Print Collaterals & POSM
Developed a complete suite of print materials and point-of-sale displays. All layouts were adapted to meet technical printing specifications and local regulatory requirements while preserving strong visual coherence across all campaign touchpoints.
Video Advertising & Motion
Produced dynamic video advertising assets highlighting the product’s design details, packaging mechanics, and dual-capsule feature set. Integrated cinematic lighting, motion graphics, and smooth product reveals tailored for commercial broadcasting and digital platforms.
