BrandBook & Guides

TheSecond is a premium social network for successful people. It is a club for business owners and people with extensive networks. The brand includes product merchandising identity and a social network in both web and app form.

  • Identity
  • BrandBokk
  • GuidLines
  • Web&iOS app

TheSecond is a social network for connecting successful people, a brand that focuses on a person’s status. It is a club for people who create business with partners. In addition to branding and identity, the project’s main application facilitates communication between people through invitation codes. The app includes cryptocurrency translations and features for quickly creating and inviting people to a project. In this project, I created a 360 identity — branding, digital, applications, print products, and merchandising.


The logo consists of parts of chat bubbles, a dollar sign, and the letter S — theSecond.

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The application TheSecond for mobile devices.